How can such an essential service be dependent upon Charity?

North West Air Ambulance

When I first started to work with the NW Air Ambulance, I like many others was amazed to learn that the whole service operates without any public funding and is completely dependent upon charitable donations.

Many people assume that the Air Ambulance service is part of and funded by the NHS – it isn’t!

How can that possibly be?

How can such an essential service that saves lives each and every day not be covered by the public purse?

Anyhow, unfortunately no matter how much moaning I do, I don’t think I’m going to change things – just yet! So, if I feel so passionate about the service, I need to get on with helping them to raise the £4.5m that they need to keep the two helicopters operational.

I’ve therefore just signed up for a personal challenge – to ride a bike from London to Paris over 4 days in August 2013. For some, this may not seem like a challenge, but given that I’m a social cyclist – social meaning a couple of times a year with the kids, let me assure you that this is a challenge for me!

I will be blogging throughout my training and during the event and want to encourage other people to take up similar challenges. The aim of all of this is to raise money and I will be seeing how social good can come from social media – I have around 2500 direct contacts across Linkedin, Facebook and Twitter and supposedly access to over 10 million in the wider network – this made me think – what if I could encourage each and every one of these to donate just £1 within the next 60 days.

What do you think – is it possible? Fancy helping me? If so, please send this onto your contacts and let’s get this really essential service trending across the Social Media world – many thanks for your help.


Please help me to help the Air Ambulance by donating £1 (more if you like) at