Can social good come from social media?

I’ve set myself a challenge and it will start to provide an answer to this question. I have around 2500 direct contacts across Linkedin, Facebook and Twitter and supposedly access to over 10 million in the wider network – this made me think – what if I could encourage each and every one of these to donate just £1 within the next 60 days.

What do you think – is it possible? Fancy helping me?

If so, please send this onto your contacts and let’s get this really essential service trending across the Social Media world – many thanks for your help. Please help me to help the Air Ambulance by donating £1 (more if you like) at

What other ways would you suggest that we can get the NWAA and the London to Paris bike ride trending? I’d welcome your thoughts.

North West Air Ambulance