Can social good come from social media?

I’ve set myself a challenge and it will start to provide an answer to this question. I have around 2500 direct contacts across Linkedin, Facebook and Twitter and supposedly access to over 10 million in the wider network – this made me think – what if I could encourage each and every one of these to donate just £1 within the next 60 days.

What do you think – is it possible? Fancy helping me?

If so, please send this onto your contacts and let’s get this really essential service trending across the Social Media world – many thanks for your help. Please help me to help the Air Ambulance by donating £1 (more if you like) at

What other ways would you suggest that we can get the NWAA and the London to Paris bike ride trending? I’d welcome your thoughts.

North West Air Ambulance

10 ways to use Twitter

I have to say that I’m not yet a Twitter convert, but I’m interested in learning more about it and more importantly how people use it to develop new business opportunities, rather than the incessant bleeting about the finite details of what they watching on TV or eating for tea…. Why would I be interested in that…

During my research, I have come across this list of 10 ways to use Twitter.

1. Drive users to your website

2. Search for customers’ opinions

3. Promote offers

4. Highlight industry news and research

5. But don’t just brag about successes

6. inject some personality

7. Network with other businesses

8. Be genuine

9. Get involved in the community

10. Do it right and learn the etiquette

The list looks and sounds right – however, I’d be really interested in hearing about real stories of how you have used Twitter to develop your business.